How to Find Profitable Keywords with Less Competition

Dec 5, 2017 | SEO Tips

One of the most popular SEO questions I hear is “how to find keywords for my site?” or “what exactly keywords should I use?” or “what the heck is this keyword research?”

I know, I know… I understand your confusion! In this article, I’ll explain what profitable keyword is and how you can find it.

What is Profitable Keyword?

A profitable keyword is a keyword that has low keyword difficulty and a good search volume.

What is “keyword difficulty”?

Keyword difficulty is an indicator widely used by SEO tools that suggest keywords research. It can show you how difficult would be to rank for a particular keyword that you have in mind.

Keyword difficulty shows you how strong are the web pages or blog posts that already rank well for this keyword. It’s calculated based on quality and quantity of websites that rank well for a particular keyword phrase.

In this post, I’ll explain how you can find these keywords using some free and premium SEO tools (option is here for everyone!)

Step 1. Brainstorm a list of keywords related to your page

Let’s imagine, you have an e-commerce site  with handmade soap, and you want to write a blog post about this topic  (as you have some SEO content strategy in mind, right?)

Brainstorm your keywords and add at least 15 – 20 keywords to your brainstorm list.

You can use Pinterest for inspiration. As Pinterest is highly focusing on products, the information found on Pinterest is more likely associated with what buyers are looking for.

When you enter a keyword in a Pinterest search, it suggests you some ideas:

How to find keywords from Pinterest

There is also another solution that may help you find keywords on Pinterest – it is a Pinterest Keyword Tool.  This tool is free, and it is normally used for Pinterest Search Optimization, but you can use it for your research too.

When you input some keyword in this tool, you will get the list of the most popular related searches on Pinterest. It will show you “Popular Keywords” and “Other Keywords”. Most likely “Other Keywords” will provide you great ideas to get long tail keywords (long phrases). They are good keywords! Add them to your list too!

Find best keywords on Pinterest

Step 2. Go to a Keyword Tool of your Choice and Find Relative Keywords

You can use these free tools:

Answer the Public is one of my favorite tools! Because it is fun to use it. Besides text data, it also provides you ideas in a visual way. You can even save your keywords as an image!

Answer The Public - Keyword Research Tool

Step 3. Find Longtail Keywords

Long tail keywords are the long search phrases that contain three, four or even five words which are specific to your topic. The longer search phrases are, the easier it will be to rank for them. These keywords are less common and have less search volume, but, because they are lower in competition, they are the most profitable keywords for your optimization strategy.

How to find Longtail keywords

1) Use Google Related Search

Enter your base keyword in Google Search and scroll to the bottom of the search results. Often you will see “Searches related to keyword…”. This is a very good information that you can use because Google captures and shows real searches from users here, and these searches are mostly “longtail” keywords.

Related Search on Google: Longtail Keywords

2) Use 

This is another free keyword tool that you can use online. It gives you 750+ Google suggestions + longtail keywords ideas.

Step 4. Find Search volume & Keyword Difficulty

Now, when you had a list of all these keywords that you brainstormed and researched with above tools, you need to find their search volume and keyword difficulty. Search volume can be found in Google Keyword Planner tool or in any other tool that shows you keyword difficulty.

I need to say that it’s not easy to find keyword difficulty for free, as it is a deeply analytical information that you can usually get in premium tools. However, there are some free options, and most of the tools have free trials.

For example, SEMRush allows you to check your keyword for search volume and difficulty, but once you reach ten queries, it is asking you to register to get another ten queries.

Another option that can be done for free is Moz Keyword Explorer. They also suggest 30-day trial period so that you can use it to your advantage. I prefer to research keywords in Ahrefs.

Keyword Difficulty

Another tool that may analyze keyword difficulty is They consider keyword difficulty as “SEO competition” indicator. Not sure what limitations in their free version, but you can give it a try.

Step 5. Decide on your final keywords

At the end of this process, your keyword research list should contain:

  • Keyword
  • Search Volume
  • Keyword Difficulty

Now you can select the most effective 2-3 keyword phrases for your post or page, based on relevancy, search volume and keyword difficulty (lower difficulty is better!).

It is officially done! Yay! You can write a blog post or optimize your product page with these keywords! Use the main keyword in the page title and don’t forget about relative keywords in your content’s structure. Mention them in subheadings and through the text content.

Want me to help with SEO for your WordPress or Shopify website? Check here what I suggest: Website SEO service


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